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Sept. 21–24, 2022, in Los Angeles
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Audience development & metrics Track

Day 1 - Wednesday, September 21

1:00 pm
  • There’s No “I” in Data: How To Make Analytics a Team Effort

    Location: Beverly
2:30 pm
  • Build Your Newsroom Strategy for Connecting With Communities of Color

    Location: San Gabriel B-C | #ONA22Strategy
4:00 pm
  • Opportunities for Winning Gen Z and Millennial Audiences

    Location: Beverly

Day 2 - Thursday, September 22

8:30 am
  • Virtual Breakfast — Don’t Guess, Measure: How to Reliably Provide Objective, Balanced News – And Make Money Doing It

    Location: Virtual event
11:30 am
  • Design Thinking Your Editorial Strategy

    Location: Emerald Bay | #ONA22DesignThinking
2:30 pm
  • FEATURED Listening to People Who Don’t Trust You To Reach New Audiences

    Location: San Francisco / San Jose | #ONA22Outreach
  • What News Orgs Are Getting Wrong About Social Media

    Location: Sacramento | #ONA22SocialMedia
4:00 pm
  • Let's Create a Playbook to Make Audience Roles More Human

    Location: San Gabriel A-C | #ONA22AudienceRole

Day 3 - Friday, September 23

10:00 am
  • The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience [Midway]

    Location: Santa Anita A-C | #ONA22OnlineCommunity
11:30 am
  • Table Talks: Connecting with Community Media

    Location: San Gabriel B | #ONA22TableTalks
2:30 pm
  • Are You Really Covering Your Whole Community? (And Ways You Can Make Sure You Are) [Midway]

    Location: Santa Anita A-C | #ONA22Reach

Day 4 - Saturday, September 24

11:30 am
  • Understanding and Engaging With Your Audience on Twitter

    Location: Beverly
  • Build a Visual-First Strategy for Immediate Audience Engagement [Midway]

    Location: Santa Anita A-C | #ONA22VisualFirst
4:00 pm
  • Covering Latino/a/x Audiences: Best Practices for Journalists

    Location: Santa Barbara A-C

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Sept. 21–24, 2022, in Los Angeles
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