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Sept. 21–24, 2022, in Los Angeles
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Audience development & metrics Track
Day 1 - Wednesday, September 21
1:00 pm
There’s No “I” in Data: How To Make Analytics a Team Effort
Location: Beverly
2:30 pm
Build Your Newsroom Strategy for Connecting With Communities of Color
Location: San Gabriel B-C | #ONA22Strategy
4:00 pm
Opportunities for Winning Gen Z and Millennial Audiences
Location: Beverly
Day 2 - Thursday, September 22
8:30 am
Virtual Breakfast — Don’t Guess, Measure: How to Reliably Provide Objective, Balanced News – And Make Money Doing It
Location: Virtual event
11:30 am
Design Thinking Your Editorial Strategy
Location: Emerald Bay | #ONA22DesignThinking
2:30 pm
FEATURED Listening to People Who Don’t Trust You To Reach New Audiences
Location: San Francisco / San Jose | #ONA22Outreach
What News Orgs Are Getting Wrong About Social Media
Location: Sacramento | #ONA22SocialMedia
4:00 pm
Let's Create a Playbook to Make Audience Roles More Human
Location: San Gabriel A-C | #ONA22AudienceRole
Day 3 - Friday, September 23
10:00 am
The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience [Midway]
Location: Santa Anita A-C | #ONA22OnlineCommunity
11:30 am
Table Talks: Connecting with Community Media
Location: San Gabriel B | #ONA22TableTalks
2:30 pm
Are You Really Covering Your Whole Community? (And Ways You Can Make Sure You Are) [Midway]
Location: Santa Anita A-C | #ONA22Reach
Day 4 - Saturday, September 24
11:30 am
Understanding and Engaging With Your Audience on Twitter
Location: Beverly
Build a Visual-First Strategy for Immediate Audience Engagement [Midway]
Location: Santa Anita A-C | #ONA22VisualFirst
4:00 pm
Covering Latino/a/x Audiences: Best Practices for Journalists
Location: Santa Barbara A-C