Opportunities for Winning Gen Z and Millennial Audiences

  • Wednesday, Sep 21 – 4 PM – 5 PM PT (23 – 00 UTC)
  • #ONA22
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This session is brought to you by American Press Institute

What do news consumers ages 16 to 40 want? The news habits and attitudes of this age group show opportunities for news organizations to expand and diversify their audiences.

A major new survey is being released this summer by the Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, provides powerful insights about the ways Americans 16 to 40 consume news. The report reveals a number of opportunities for news organizations to reach this critical cohort. We’ll feature the efforts of local news organizations who are doing work on the ground to reach this age group, win their trust and expand the audiences they serve.

This session is designed for:

  • Journalists who want to hear about innovative ideas for reaching people ages 16 to 40 from newsrooms that have tried them.
  • News leaders who want to understand more about the news habits and attitudes of Gen Zers and Millennials.
  • Newsrooms looking to experiment with ways to expand and diversify their audiences.

Speakers

Najja Parker

Allison Shirk

Felicia Mello

Mary Kelli Palka

Moderator

Elite Truong