Let's Create a Playbook to Make Audience Roles More Human

  • Thursday, Sep 22 – 4 PM – 5:15 PM PT (23 – 00:15 UTC)
  • Location: San Gabriel A-C
  • Not available virtually
  • #ONA22AudienceRole
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Audience roles are in high demand, but there are often unrealistic expectations for these positions. This workshop will begin the work of reimaging audience roles, exploring how to improve job descriptions, rethinking workflows and training, discussing strategies for breaking up responsibilities and ultimately developing a practice playbook that newsrooms can use.

This session is designed for:

  • Journalists currently working in audience roles
  • Audience job candidates and audience role hiring managers
  • Newsroom leaders interested in improving hiring and retention


Rachel Glickhouse
Learning & Labs Director, News Revenue Hub

Isadora Varejão
Engagement producer, Retro Report