Are You Really Covering Your Whole Community? (And Ways You Can Make Sure You Are) [Midway]

  • Friday, Sep 23 – 2:30 PM – 3:30 PM
  • Location: Santa Anita A-C
  • #ONA22Reach

How much of your community is your newsroom really covering? This interactive session will explore how newsrooms can struggle with reaching sections of their communities and will offer collaborative solutions and best practices to help make sure your newsroom isn’t leaving out parts of your audience.

This session is designed for:

  • Journalists involved in originating news stories or in the editorial process of choosing stories to cover
  • Newsroom leaders interested in the scope of their newsroom’s coverage, and in their community
  • Anyone looking for solutions to reach a larger audience, and to better serve their community

The ONA Midway is home to curated programming, such as this session, featuring topics at the intersection of tech and media. These sessions highlight topics of importance to the ONA community and feature experts offering perspectives from both inside and outside of the global newsroom. Learn more about how Midway Programming is organized here.


Tim Wolff
VP, TV & Digital Publishing Innovation, Futuri Media

Lynn Walsh
Assistant Director, Trusting News

Apryl Pilolli
Director of Technology, Knight x LMA BloomLab Local Media Association + Local Media Foundation

Session Audio