Design Thinking Your Editorial Strategy

  • Thursday, Sep 22 – 11:30 AM – 12:30 PM PT (18:30 – 19:30 UTC)
  • Location: Emerald Bay
  • Not available virtually
  • #ONA22DesignThinking
To access this session, register here for ONA22! Already registered? Log into your account.

Design thinking is what emerges from a human-centered approach to innovation that integrates user needs, technological possibilities, and requirements for business success. But what does it look like when newsrooms apply these disciplines to the way they work?

KPCC/LAist in Los Angeles has turned to human-centered design research to redefine editorial strategy for critical beats such as early childhood, college pathways, and the climate emergency. In this session, leaders from that effort will discuss what they’ve learned, successes and struggles, and the practical ways newsrooms can begin to introduce design thinking into everyday workflows.

This session is designed for:

  • Reporters and editors, and product and engagement journalists looking for specific ways to better serve their communities
  • Leaders looking to sharpen their newsroom strategies for more impact
  • Anyone who wants to learn about the practical applications of human-centered design in journalism


Ariel Zirulnick
Senior Editor, Community Engagement, KPCC/LAist

Ashley Alvarado
Vice President, Community Engagement + Strategic Initiatives, Southern California Public Radio (KPCC/LAist)

Tran Ha
Founder and principal, Tiny Collaborative