FEATURED Listening to People Who Don’t Trust You To Reach New Audiences

  • Thursday, Sep 22 – 2:30 PM – 3:30 PM PT (21:30 – 22:30 UTC)
  • Location: San Francisco / San Jose
  • #ONA22Outreach
To access this session, register here for ONA22! Already registered? Log into your account.

For newsrooms trying to reach more diverse audiences and serve historically undercovered communities, listening is the key. Join this important conversation and learn how making outreach part of your daily routines ensures what you publish is reflective of and relevant to your audiences.

This session is designed for:

  • Journalists interested in how their work is perceived, particularly in underserved communities
  • Editors and newsroom leaders seeking to build connections with current and aspirational audiences
  • Everyone who understands the value of goodwill, trust and two-way communication


Mollie Muchna
Project Manager, Trusting News

Alexandra Smith
Audience Director, The 19th

Allison Shirk
Digital and Engagement Editor, Chattanooga Times Free Press

Sabrina Sanchez
Engagement and Special Projects Producer, ABC10