Understanding and Engaging With Your Audience on Twitter

  • Saturday, Sep 24 – 11:30 AM – 12:30 PM
  • Location: Beverly
  • #ONA22

This session is brought to you by Twitter

Join Twitter’s news partnerships teams to hear audience insights about how people consume news on Twitter and what that means for newsrooms and journalists. Plus, learn:

  • How Twitter is helping journalists and publishers grow, engage and monetize their audiences.
  • Dive deeper into the latest Twitter product updates and features that journalists and newsrooms love, like Twitter Spaces and Twitter Blue.
  • Tips about how to stay safe on Twitter as a journalist.

This session is designed for:

  • Audience development and social media editors and producers who want to learn insights about Twitter news consumers.
  • Journalists looking to become better at using Twitter.
  • Publishers interested in learning how to earn revenue on Twitter.


Eric Zuckerman
Head of US News Partnerships, Twitter

Liriel Higa
Senior Partner Manager, Twitter

Diane Jeanty
Partner Manager, Twitter

Madeleine O'Shea
Associate Partner Manager, Twitter

Robin Monheit
Longform Partnerships Lead, Twitter

Yasmin Meleis
Partner Manager, Twitter

Session Video