Interviewing Your Own Newsroom: How an Internal Listening Tour Can Help You Craft a Roadmap for Change

  • Friday, Sep 23 – 2:30 PM – 3:30 PM PT (21:30 – 22:30 UTC)
  • Location: Sacramento
  • #ONA22Listening
To access this session, register here for ONA22! Already registered? Log into your account.

We know that we can’t launch products without listening to our audiences first. The same goes for rolling out a new initiative in your newsroom. Join this essential conversation to hear from three newsroom leaders about how internal listening tours can create alignment, build buy-in and ultimately drive change.

This session is designed for:

  • Professionals responsible for leading or rolling out a new tool, process, or goal in their newsroom
  • Newsroom leaders interested in instituting culture change
  • Anyone and everyone working on digital transformation


Kanyakrit Vongkiatkajorn
Audience and Subscriber Engagement Editor, Next Gen, The Washington Post

María Sánchez Díez
Senior Editor, Digital Storytelling, The New York Times

Ariel Zirulnick
Senior Editor, Community Engagement, KPCC/LAist