Automating Local News: How We Built it, What We Learned

  • Saturday, Sep 24 – 11:30 AM – 12:30 PM PT (18:30 – 19:30 UTC)
  • Location: Sacramento
  • #ONA22Automation
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Hear from a coalition of news and product professionals using Natural Language Generation to fill gaps in local news and drive subscriptions – content that informs readers, reduces newsroom toil, grows local audience and revenue, and tells stories we couldn’t tell before. We'll explore how these tools enable reporters and editors to give readers more of what they want, and simultaneously free reporters to focus on more human stories.

This session is designed for:

  • News and product professionals looking for fresh approaches to content strategy
  • Organizations interested in trying out Natural Language Generation for the first time
  • Anyone interested in experimentation and using new tools in the newsroom


Jessica Davis
Senior Director, Gannett

Eric Ulken
Product Director, Content Capabilities, Gannett

Steve Dorsey
VP, Content Innovation, Gannett / USA TODAY Network