Liz Worthington

Liz Worthington is Director of Product Strategy at the American Press Institute. Liz manages a small team of engineers and audience strategists that support API’s proprietary tools (includes Metrics for News and Source Matters) built to help publishers answer important audience and sourcing questions, identify better ways to engage users, build loyalty and drive subscriptions.
Liz has been at API for about 8 years, which she joined after serving in training, editing and leadership roles at as well as reporting roles in small community newsrooms in Virginia and South Carolina. Liz is a 2005 J-School graduate from the University of Missouri-Columbia.