Ready For Launch: Testing Your Next News Product Idea

Find the latest information in the ONA22 Live Event Platform.
  • Thursday, Sep 22 – 2:30 PM – 3:30 PM PT (21:30 – 22:30 UTC)
  • Location: Santa Barbara A-C
  • Not available virtually
  • #ONA22Product
To access this session, register here for ONA22! Already registered? Log into your account.

Test your next newsletter, podcast, YouTube show or other digital news product idea before investing more of your time, money or staff capacity to build it. Join this important session to learn lessons from scrappy independent publishers using a test-and-learn mindset and begin applying these best practices to your own news product idea.

This session is designed for:

  • Aspiring founders looking to test their news business idea before launching it
  • Newsroom leaders eager to de-risk a new product
  • Anyone invested in helping clients and staff get smarter about product development

Speakers

Anika Anand
Deputy Director, LION Publishers
@anikaanand00

Maple Walker Lloyd
Director of Development and Community Engagement, Block Club Chicago
@MJsChicagoLoop

Kim Fox
Director of Product, Reader Experience, Hearst
@kimfox