Ready For Launch: Testing Your Next News Product Idea

  • Thursday, Sep 22 – 2:30 PM – 3:30 PM PT (21:30 – 22:30 UTC)
  • Location: Santa Barbara A-C
  • Not available virtually
  • #ONA22Product
To access this session, register here for ONA22! Already registered? Log into your account.

Test your next newsletter, podcast, YouTube show or other digital news product idea before investing more of your time, money or staff capacity to build it. Join this important session to learn lessons from scrappy independent publishers using a test-and-learn mindset and begin applying these best practices to your own news product idea.

This session is designed for:

  • Aspiring founders looking to test their news business idea before launching it
  • Newsroom leaders eager to de-risk a new product
  • Anyone invested in helping clients and staff get smarter about product development


Anika Anand
Deputy Director, LION Publishers

Maple Walker Lloyd
Director of Development and Community Engagement, Block Club Chicago

Kim Fox
Director of Product, Reader Experience, Hearst