Make Your Newsletters Sustainable Revenue Builders [Midway]

  • Thursday, Sep 22 – 11:30 AM – 12:30 PM
  • Location: Santa Anita A-C
  • #ONA22Newsletters

As the data, privacy, and advertising landscapes shift, owning your audience relationship directly is more important than ever. Many publishers are using email newsletters as a valuable channel for recurring engagement and deeper relationships — and for new sources of revenue, both from advertising and membership.

Rebekah Monson and Chris Sopher have spent a decade in email content, strategy, and technology, as co-founders of WhereBy.Us and Letterhead.

Ryan Sager and Jesse Watkins have helped newsletter publishers sell millions of dollars in direct-sold email advertising, including as the co-founders of Who Sponsors Stuff.

This session will teach you how to get the maximum return from your newsletter — both in terms of revenue and audience growth and engagement. You’ll learn how to land your first sponsorship or your four-hundredth. And you’ll learn everything it takes to cut through the noise of an overflowing inbox to deliver must-read news to your audience.

Turn your newsletter into a revenue-and-growth-driving juggernaut.

This session is designed for:

  • Publishers looking to grow revenue from newsletters
  • News organizations looking to grow their audience on email
  • Journalists thinking of going it alone with an independent newsletter

The ONA Midway is home to curated programming, such as this session, featuring topics at the intersection of tech and media. These sessions highlight topics of importance to the ONA community and feature experts offering perspectives from both inside and outside of the global newsroom. Learn more about how Midway Programming is organized here.


Rebekah Monson
Co-founder and COO, Letterhead

Christopher Sopher

Ryan Sager
Co-Founder, Who Sponsors Stuff

Jesse Watkins
Co-Founder, Who Sponsors Stuff

Session Audio