When Crisis Strikes: How Texting Important Updates to Your Audience Helps Your Local Community

In the past year, more local news organizations have used SMS as a tool to engage audiences, build reader loyalty, and establish trust in the midst of the COVID crisis.

Join this panel to learn how a group of local media experts used SMS to exchange critical updates and win reader trust during one of the most critical moments in recent history – the COVID-19 pandemic. The panel of experts will also provide advice on how to implement SMS into an audience engagement strategy to foster honest dialogue and drive the most value to the audience.

Suggested Speaker(s)

  • Tasneem Raja (@tasneemraja)
    Editor in Chief, Oaklandside
  • David Cohn (@digidave)
    Chief Strategy Officer, Subtext