In the past year, more local news organizations have used SMS as a tool to engage audiences, build reader loyalty, and establish trust in the midst of the COVID crisis.
Join this panel to learn how a group of local media experts used SMS to exchange critical updates and win reader trust during one of the most critical moments in recent history – the COVID-19 pandemic. The panel of experts will also provide advice on how to implement SMS into an audience engagement strategy to foster honest dialogue and drive the most value to the audience.
- Tasneem Raja (@tasneemraja)
Editor in Chief, Oaklandside
- David Cohn (@digidave)
Chief Strategy Officer, Subtext