How to Treat Your Newsletters Like a Real Product

Beyond content: learn how to grow healthy, stable subscriber lists

Newsletters are a great destination for news content – but what about the people receiving this content? In this session, you’ll hear from journalist turned product/email marketer Anum Hussain on how to actually treat your newsletter like a product. We’ll sep away from vanity metrics and step into a fresh perspective on how to treat subscribers like true product users, considering subscriber retention, churn, and onboarding.

Suggested Speaker(s)

  • Anum Hussain (@anum)
    Co-Founder & CEO, Below the Fold