Syndication Without Tears: Best Practices in a Distributed World

  • Thursday, Sep 22 – 2:30 PM – 3:30 PM
  • Location: Beverly
  • #ONA22

This session is brought to you by SmartNews

In a post-social world, reaching new readers on news platforms is an essential tool for growing audience and revenue. This session will utilize real-world publisher examples, research and data to highlight simple ways publishers can find engaged readers and drive sustainable growth.

We'll also speak with USA TODAY's Emily Brown and dive into an interactive Q&A with examples of how her digital platforms team works directly with syndication partners to highlight breaking news, features, and local stories from around the Gannett network.

Lastly, we'll break into three smaller groups to answer specific questions about content programming, technical delivery, and licensing agreements.

Attendees are invited to join us for a drink after the session to celebrate SmartNews’s 10 year anniversary.

This session is designed for:

  • Editors and audience development teams looking to better understand how to grow their audience within news platforms and how to optimize their content within an algorithmic setting
  • Technologists, business managers and data strategists building, managing, and optimizing RSS feeds that are distributed to news platforms


Bernie Davis
Executive Director of Media Business Development, SmartNews

Isaac Teich
Partner Relations, SmartNews

Ian Kennedy
Director, Media Operations, SmartNews

Emily Brown
Managing Editor, Platforms and Programming, USA Today

Session Video